RICH MEDIA CAMPAIGNS SALES AND MANAGEMENT SYSTEM
Keycon was designed as a B2B tool (dedicated system) used for the sale and management of advertising campaigns. The system aggregates advertising space for potential Publishers whose websites may incorporate video ads and brings them together with potential Advertisers planning to carry out advertising campaigns using video materials.
Incorporation of various functionalities into the framework of Keycon enable the ordering and scheduling of an online advertising campaign, the automatic implementation of advertising materials, parametrization and campaign targeting. Scheduled campaigns are automatically performed and billed according to the parameters defined by the advertiser. Keycon both generates the statistical reports on-demand and allows you to track the campaign in real time and make decisions about its continuation by increasing the advertising budget.
Keycon also supports the processes related to the settlement of transactions between the campaign parties carried out according to the predefined billing models.